What Is Greenwashing? How do we spot it?

Greenwashing is when a company makes misleading claims about being environmentally friendly to attract customers. This can include exaggerated marketing, vague promises, or highlighting one "green" feature while ignoring harmful environmental practices.

How to Spot Greenwashing

• Look for evidence, not just claims. Genuine businesses back up their statements with facts and certifications.
• Be wary of vague language such as "eco-friendly," "natural," or "green" without explanation.
• Check for independent certifications rather than company-created labels.
• Watch for companies that promote one sustainable product while their overall business has a poor environmental record.
• Read beyond the packaging and research the company's environmental policies and actions.

By asking questions and looking for reliable proof, consumers can make more informed, sustainable choices and avoid being misled by greenwashing.

John 8:32 Then you will know the truth, and the truth will set you free.